Author: Dee McNamara
We’re excited to share that AP Group is now officially B Corp Certified! This milestone reflects an important step in our journey towards becoming a business that not only succeeds financially but also contributes meaningfully to people, communities, and the planet. B Corp Certification challenges businesses to rethink success by holding themselves accountable for their broader impact. For us, it’s not about perfection – it’s about committing to continuous improvement and being transparent about where we’re at, where we want to go, and how we plan to get there. What Does B Corp Certification Mean? The B Corp movement was…
Running a pharmacy is about more than dispensing medications – it’s about being a trusted part of the community. Today, customers are looking for businesses that stand for something beyond their products and services. This is where purpose-driven initiatives come in. By highlighting the positive impact your pharmacy has on the community, you can build stronger connections with your customers and set your business apart. What Are Purpose-Driven Initiatives? Purpose-driven initiatives focus on demonstrating how your pharmacy contributes positively to the well-being of your patients, the community, or the environment. Rather than just promoting your products, you’re showing customers the…
It’s no secret that community pharmacies play a crucial role in promoting public health and wellness. One effective way to enhance this role and boost community engagement is by hosting health-related events such as health checks and wellness workshops. These events not only provide valuable services to the community but also strengthen the pharmacy’s relationship with its customers, foster loyalty, and attract new clientele. Here’s a closer look at the benefits of hosting community health events. To get you started, we have also prepared a step-by-step guide on how to plan and promote these events effectively. Some of the Benefits…
In today’s digital age, social media has become an invaluable tool for businesses to connect with their audience and foster a sense of community. For Australian pharmacy owners, leveraging social media platforms offers a unique opportunity to engage with the local community, share vital health-related information, and establish a positive online presence. In this guide, we’ll explore effective strategies to make the most of social media for your pharmacy. 1. Choosing the Right Platforms: Before diving into social media, it’s essential to identify the platforms that resonate most with your target audience. Platforms like Facebook, Instagram, TikTok and X (Twitter)…
In today’s digital age, social media has become an invaluable tool for businesses to connect with their audience and foster a sense of community. For pharmacy owners, leveraging social media platforms offers a unique opportunity to engage with the local community, share vital health-related information, and establish a positive online presence. In this guide, we’ll explore effective strategies to make the most of social media for your pharmacy. Conclusion: Incorporating social media into your pharmacy’s marketing strategy is not just about promotion; it’s about building genuine connections with your community. By humanising your brand, sharing valuable health information, and actively…
At AP Group we want to share our commitment to sustainability beyond the boundaries of our organisation. We’re lucky to work with hundreds of pharmacies and households each year, and to us this reach presents a great opportunity to share our climate journey to make a meaningful difference. Our belief with environmental responsibility is that most of us have the right intent, but sometimes making a start is the hardest part. This is why we have created our Sustainable Pharmacy Guide and Sustainable Home Guides – the guides provide practical tools and resources to help customers minimise their footprint. In…
Marketing quick wins for pharmacies in Australia can help attract and retain customers, increase sales, promote your services and set you apart from competitors. Here are some strategies and ideas to consider: Remember to track the results of your marketing efforts to determine what is working best for your pharmacy and make adjustments as needed. Quick wins can vary depending on your location, customer demographics, and competition, so tailor your strategies to your specific circumstances. Written by Dee McNamara, Marketing Manager – AP Group AP Group are the leading pharmacy experts in Australia, helping hundreds of pharmacists into ownership every…
At AP Group, we believe that every step, no matter how small, contributes to a larger journey towards sustainability. That’s why we’re dedicated to implementing continuous improvements to make our offices more environmentally friendly. From harnessing solar energy to minimising waste, here’s how we’re making a difference: Harnessing the Power of the Sun: We have installed solar panels at our head office and now generate clean and renewable electricity to power our operations. Green Power: We’ve selected a carbon-neutral power provider for any energy usage that exceeds our solar production. Efficient Waste Management: Through effective waste management practices, we aim…