We’re excited to share that AP Group is now officially B Corp Certified! This milestone reflects an important step in our journey towards becoming a business that not only succeeds financially but also contributes meaningfully to people, communities, and the planet.
B Corp Certification challenges businesses to rethink success by holding themselves accountable for their broader impact. For us, it’s not about perfection – it’s about committing to continuous improvement and being transparent about where we’re at, where we want to go, and how we plan to get there.
What Does B Corp Certification Mean?
The B Corp movement was founded on the idea that businesses can and should be a force for good. Certification involves assessing a business’s impact across five areas: governance, workers, community, environment, and customers.
For AP Group, this meant taking a closer look at how we operate and asking ourselves important questions:
- Are we transparent, ethical, and accountable?
- Can we improve our policies, benefits, and a provide a supportive workplace for our team?
- How are we contributing to the communities we work in?
- What steps are we taking to reduce our carbon footprint and act responsibly toward the environment?
- Are we creating value for our clients while prioritising their best interests?
This process gave us a clearer picture of what we’re doing well and where we can improve. We see this as a roadmap to becoming a better business, step by step.
For AP Group, B Corp Certification isn’t just about ticking boxes. It’s about challenging ourselves to go beyond business as usual and embed purpose into everything we do.
Whether it’s maintaining our carbon-neutral certification, supporting social enterprise programs, or developing tools to help pharmacies operate more sustainably, we’re taking small but deliberate steps to work towards creating a positive impact. And we know we’re only at the beginning of this journey.
This achievement wouldn’t have been possible without the support of our team, customers, and partners who share our vision for a better future. Becoming a B Corp has inspired us to keep improving and learning, and we’re excited about the work ahead.
If you’re curious about becoming a B Corp, we encourage you to take the first step. Visit B Corporation’s website to learn more about the certification process and the incredible community of 9,500+ businesses leading the charge.
Written by Dee McNamara, Marketing Manager – AP Group
AP Group are the leading pharmacy experts in Australia, helping hundreds of pharmacists into ownership every year – our team can help with sourcing finance for your purchase, as well as providing the right legal advice to help you navigate the process.
We connect existing pharmacy owners with over 5000 ready and eager investors via our cutting-edge online Data Room. Our Data Room keeps confidential listing data secure and allows buyers to make informed decisions on each of our pharmacies for sale.
About the Author:
A national level surfboat rower (you’ll want to Google what that is), Dee has an adventurous spirit and zest for life that’s contagious to those around her. When she’s not rowing a boat into 6 foot swells, she’s riding the brand and marketing wave, successfully implementing marketing strategies for more than 15 years.
To put it simply, Dee knows marketing. She takes a one-size-does-not-fit-all approach, having learnt leading marketing practices from not just Australia, but around the world. Before joining AP Group, Dee worked as the creative director at a leading marketing agency, filling her marketing portfolio with a range of industries — from sports to tourism to fashion.
As for credibility, Dees got it. She’s been published in Marketing Magazine (2017) and graduated a Master of Marketing with Distinction.